Resultaatgericht, hands-on, teamplayer, people manager, analytisch, gedreven

Senior brand manager Grand’Italia Granfood B.V.
Augustus 2012 – July 2014. Rijswijk, the Netherlands

Grand’Italia is the main Italian pasta & pasta sauce brand in the Netherlands: volume share of 22% (pasta) and 21% (sauce), annual total volume 45 mio units

Responsible for communication and media strategy, brand strategy (long term and short term) and new product development.

Key achievements
- New positioning of Grand’Italia
- Development and execution of the ATL & BTL campaign
- Design relaunch of the total brand (>100 sku’s)
- Introduction of divers products like the premium range and Italian toast

Brand Manager DubbelFrisss FrieslandCampina
September 2009 – July 2012. Ede, the Netherlands

DubbelFrisss is the main brand in the “frisse fruit dranken” category in Holland (200 mio liter): annual volume 70 mio ltr (34% share).

Responsible for the short & long term strategy, communication development & execution (ATL & BTL), and NPD. Direct report to the Marketing Director.

Key achievements
- Development of the brand strategy 2010 & 2011 and long term strategy for 2012 – 2014.
- Development and execution of the ATL and BTL campaign of DubbelFrisss including TVC, Print and activation activities
- Project leader of NPD projects: DubbelFrisss AquaFruit, DubbelFrisss Reload, and various line extensions
- Coaching interns

Brand Manager DubbelFrisss & Extran Friesland Foods
June 2008 – September 2009. Veenendaal, the Netherlands

DubbelFrisss is the main brand in the “frisse fruit dranken” category in Holland. Annual volume 70 mio litres, 34% share. Extran is the third sports drink in the Netherlands with a total volume of 5 million litres.

Together with the senior responsible for strategy, communication and NPD

Key achievements
- Development and execution of the successful brand activation ‘DubbelFrisss VipTrip’: communication ATL tag-on, online (hyves), BLT & packaging resulting in more than 400.000 participants.
- Main sponsor of “So You Think You Can Dance”: weekly 700.000 viewers
- Project leader of NPD projects: introduction of new flavours and ranges
- Coaching interns

(Jr) Brand Manager CoolBest, Extran & Taksi Friesland Foods
May 2006 – May 2008. Ede, the Netherlands

CoolBest is the main brand in the Chilled Fruitbased drinks; annual volume 20 mio litres (share 20%), annual value 30 mio litres (market share 15%)

Responsible for NPD, communication and (online) brand activation

Key achievements
- Development of ATL & BTL communication of new sub brands
- Development of new websites of CoolBest & Taksi
- Project leader of NPD and packaging optimalisation projects: CoolBest Power Fruit range, CoolBest VitaDay and Extran new packaging formats
- Coaching interns

Marketing Internship Appelsientje Friesland Foods Sept 2005 – March 2006. Ede, the Netherlands
- Supporting the Appelsientje brand team

Enjoying time with friends & family, playing Field Hockey, skiing and travelling – love to discover new cultures and seeing new countries (end of 2012 I travelled 3 month through New Zealand and Australia).